Work

Work that takes shape.

Client projects, working experiences, and the thinking behind what we build.

McKee-Nix.
A new chapter.

A manufacturers’ representative since 1971, McKee-Nix & Associates was ready to modernize how it serves contractors and manufacturer partners. We connected training discovery, team operations, and partner reporting in one digital system.

A clearer path for contractors.

Find the right training. Book the team. Get the details.

A fuller picture for partners.

Training, field activity, and market reach in a shareable report.

Generated manufacturer report showing training activity, company engagement, and market reach. All figures are fictional.

Actual report format · Fictional dataOpen sample report

Behind both: a shared workspace for registrations, attendance, communications, and field activity.

Lead Engine proof showing the selected Book stage and a booked strategy consultation — **The booking state inside a conversion journey**The selected Book state and qualified consultation remain the focus; the live demonstration exposes the full operating sequence.

CONVERSION SYSTEM

PUBLIC DEMONSTRATION
INTERNAL PRODUCT
PREMARKET

Lead Engine

A working demonstration of how one visitor can become qualified, answered, booked, and measurable without losing momentum between tools.

View case study Run Lead Engine

Margo live AI phone system page with call action, example conversation, and human handoff boundaries — **The public call path and its boundaries**Visitors can see what the system discloses and then test the same public phone experience themselves.

CONVERSATIONAL AI

LIVE
INTERNAL PRODUCT

Margo

A live AI receptionist that answers Minor Legend's public line, gathers useful context, supports booking, and keeps human handoff available.

View case study Call Margo

Relay guided intake showing business context and a four-stage qualification workflow — **Qualification logic the viewer can inspect**The operating context, intake sequence, and limitation are visible before a visitor runs the demonstration.

LEAD OPERATIONS

PUBLIC DEMONSTRATION
INTERNAL PRODUCT
IN DEVELOPMENT

Relay

A guided lead-operations demonstration that qualifies intent, structures context, routes the opportunity, and prepares a useful staff handoff.

View case study Run Relay

Loop interface asking which customer relationship the business should remember — **Relationship state comes before automation**The first screen makes the governing decision visible: understand the relationship before selecting a follow-up sequence.

CUSTOMER LIFECYCLE

PUBLIC DEMONSTRATION
INTERNAL PRODUCT
PREMARKET

Loop

A state-aware lifecycle demonstration that chooses recovery, advocacy, maintenance, check-in, or reactivation based on the relationship.

View case study Run Loop

Opportunity Engine interface requesting a website and two business operating signals — **The diagnostic starts with business friction**The input structure keeps the analysis grounded in a public website, a desired change, and an actual operating constraint.

APPLIED INTELLIGENCE

PUBLIC DEMONSTRATION
INTERNAL PRODUCT
PREMARKET

Opportunity Engine

A public diagnostic that turns a website and two operating signals into a directional map of practical digital and AI opportunities.

View case study Analyze a business

Minor Legend homepage candidate presenting the digital system between attention and revenue — **The studio is the first connected-system case study**Brand, commercial clarity, product proof, and conversion paths are expressed as one public experience while the candidate remains noncanonical.

BRAND + WEB + OPERATIONS

PUBLIC DEMONSTRATION
INTERNAL PRODUCT
IN DEVELOPMENT

Minor Legend System

One studio identity expressed through a website, live AI voice, conversion, lead operations, customer lifecycle, analysis, and publishing.

View case study View the homepage candidate

Proof keeps its label.

Client work is shared with approval. Internal builds keep their labels, and public demonstrations explain what can be tested.

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